The Founders @ We're Trustable - AI, BPO, CX, and Trust

The Founders @ We're Trustable - AI, BPO, CX, and Trust

PART VI — THE DEPLOYMENT: How to Build the Trust Envelope in a Real Organization

Rachel Maron's avatar
Rachel Maron
Dec 15, 2025
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The Trust Engineering Advantage

PART I—THE GAP: Everyone Has the Research, No One Has the Machinery

PART II—THE DIAGNOSIS: The Research Is Already Measuring TEM, Just Poorly

PART III—THE LAW: Why Interventions Fail Without Structure

PART IV—THE INSTRUMENTATION: Trust Is Measurable, Predictable, and Designable

PART V—THE CAPITAL THESIS: Trust Is an Asset Class, and TEM Is the Pricing Model

PART VI—THE DEPLOYMENT: How to Build the Trust Envelope in a Real Organization

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PART VI: THE DEPLOYMENT

How to Build the Trust Envelope in a Real Organization

Trust engineering is not therapy. It is not vibes. It is not values decks, listening tours, or DEI as ornamental signaling.

Trust engineering is operational design.

If Parts I–V established the architecture, physics, instrumentation, and capital logic of trust, Part VI answers the only question that matters to the VP Engineering who has a roadmap due Tuesday, the Chief Customer Officer whose NPS is cratering, or the CFO who just saw Q3 attrition numbers:

W…

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