The Founders @ We're Trustable - AI, BPO, CX, and Trust

The Founders @ We're Trustable - AI, BPO, CX, and Trust

PART V — THE CAPITAL THESIS: Trust Is an Asset Class, and TEM Is the Pricing Model

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Rachel Maron
Dec 12, 2025
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The Trust Engineering Advantage

PART I—THE GAP: Everyone Has the Research, No One Has the Machinery

PART II—THE DIAGNOSIS: The Research Is Already Measuring TEM (Badly)

PART III—THE LAW: Why Interventions Fail Without Structure

PART IV—THE INSTRUMENTATION: Trust Is Measurable, Predictable, and Designable

PART V—THE CAPITAL THESIS: Trust Is an Asset Class, and TEM Is the Pricing Model

PART VI—THE DEPLOYMENT: How to Build the Trust Envelope in a Real Organization

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PART V: THE CAPITAL THESIS

Trust Is an Asset Class, and TEM Is the Pricing Model

There is a quiet truth in modern markets that nobody says out loud:

The market already trades on trust. It just doesn’t have the vocabulary.

It doesn’t call it trust. That would sound soft, immeasurable, unsuitable for institutional portfolios. So it invents euphemisms: execution quality, leadership premium, operational resilience, customer retention, risk-adjusted return, cost of capital, margin stability, human capital factor, workplace wellbeing index.

But …

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