The Founders @ We're Trustable - AI, BPO, CX, and Trust

The Founders @ We're Trustable - AI, BPO, CX, and Trust

PART I — THE GAP: Everyone Has the Research, No One Has the Machinery

Everyone knows what makes humans thrive. Almost no system is built to deliver it. The Trust Envelope exposes the gap between research we admire and realities we engineer.

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Rachel Maron
Dec 03, 2025
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The Trust Engineering Advantage

PART I—THE GAP: Everyone Has the Research, No One Has the Machinery

PART II—THE DIAGNOSIS: The Research Is Already Measuring TEM (Badly)

PART III—THE LAW: Why Interventions Fail Without Structure

PART IV—THE INSTRUMENTATION: Trust Is Measurable, Predictable, and Designable

PART V—THE CAPITAL THESIS: Trust Is an Asset Class, and TEM Is the Pricing Model

PART VI—THE DEPLOYMENT: How to Build the Trust Envelope in a Real Organization

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PART I: THE GAP

Everyone Has the Research. No One Has the Machinery.

Walk into any corporate keynote ballroom today, and you will hear the same soft-focus sermon: happy employees perform better. People need dignity and autonomy. Social support matters. Fairness matters. Safety matters. When humans feel respected and connected, the whole machine hums.

And here is the inconvenient thing: The research actually agrees with them. In fact, the research has been agreeing with them for more than twenty years.

Shawn Achor’s synthesis of a decade …

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