The Founders @ We're Trustable - AI, BPO, CX, and Trust

The Founders @ We're Trustable - AI, BPO, CX, and Trust

Patient Outcomes Are Trust Outcomes

Redefining What “Success” Means in Healthcare Security

Rachel Maron's avatar
Rachel Maron
Jan 23, 2026
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Introduction

Healthcare security still believes it wins when nothing explodes.

No breach. No regulator knocking. No angry board call.

Clean audit. Green dashboard. Everyone exhales.

This definition of success is not just outdated. It is actively dangerous.

Because patients do not experience “security posture.” They experience care. And when security fails in healthcare, the harm does not show up as a line item. It shows up as delayed diagnosis, wrong treatment, abandoned follow-up, and the quiet erosion of trust that determines whether people ever come back.

Patient outcomes are trust outcomes. If your security program cannot see that, it is blind by design.

The Compliance Mirage

HIPAA taught an entire industry to confuse legality with safety.

HIPAA compliance answers a narrow question: Did you follow prescribed controls to protect regulated data? It does not ask whether your systems remain usable under stress. It does not ask whether patients can access care during failure. It does not ask whether trust survives the incident.

A hospital can be fully HIPAA-compliant and still produce catastrophic patient harm.

A hospital can encrypt everything perfectly and still strand clinicians without records.
A hospital can pass every audit and still permanently lose patient confidence.
A hospital can “do everything right” and still hemorrhage outcomes.

Compliance measures behavior. Patients experience consequences.

Security teams have been rewarded for optimizing the former while ignoring the latter. That optimization is now lethal.

From Data Protection to Value Protection

The core error is subtle but foundational.

Healthcare security has defined its object as data about patients.

But patients do not entrust hospitals with data. They entrust them with value.

They entrust their time when they wait and comply. They entrust their bodies when they consent to treatment. They entrust their futures when they disclose honestly. They entrust their dignity when they become vulnerable.

Data is just one carrier of that value. When security fixates on the container and ignores the content, it protects the shell while the substance degrades.

Protecting data about patients is necessary. Protecting value for patients is non-optional.

That is the shift.

Trust Failures Are Clinical Failures

Trust is often dismissed as a soft concept because it is rarely operationalized. That dismissal collapses the moment you trace trust failures to patient harm.

A system outage during intake is not neutral. It delays diagnosis.
A corrupted record is not clerical. It produces misdiagnosis.
An opaque breach response is not PR-related. It causes abandonment.

Patients who lose trust behave differently in ways that are both measurable and dangerous. They withhold information. They delay seeking care. They disengage from treatment plans. They avoid follow-up. They leave the system entirely.

These behaviors precede morbidity. They precede mortality. They precede cost spikes that leadership pretends are “unrelated.”

Trust loss is not an emotional inconvenience. It is a causal mechanism.

The Mechanisms: How Trust Erosion Kills

A meta-analysis examining trust in healthcare professionals found a small to moderate correlation between trust in healthcare professionals and health outcomes (r = 0.24, 95% CI: 0.19–0.29). This correlation is significant because trust operates as a mediator for measurable clinical behaviors.

In a study of 480 adult patients with type 2 diabetes, researchers found that patients who trust their physicians more demonstrate stronger self-efficacy and outcome expectations, which, in turn, drive better treatment adherence and objective health outcomes. The mechanism is not mysterious. Trust functions as the substrate upon which therapeutic response is built.

When trust erodes, the entire causal chain fractures.

Patients with greater trust in provider confidentiality are significantly less likely to withhold important health information. Conversely, patients who experience trust violations engage in protective behaviors that compromise their care. In general consumer research, 66% say they wouldn’t trust a company after a breach, and 75% say they’d sever ties after a cyber incident.

A study using difference-in-differences methods found that patients affected by a healthcare data breach were less likely to visit hospitals in the months following the breach. Up to 40% of patients consider switching providers after a breach. The withdrawal is not temporary. It is structural.

These are not sentiment surveys. These are behavioral predictors with direct clinical consequences.

The Economic Weight of Abandonment

Patient nonadherence costs the U.S. healthcare system between $100 billion and $300 billion annually due to avoidable hospitalizations, emergency room visits, and preventable complications. Nonadherence represents 3% to 10% of total U.S. healthcare costs. This translates to approximately 125,000 deaths per year.

What does this have to do with trust?

Poor communication and lack of trust can undermine adherence. The quality of the patient-provider relationship is crucial. When trust in the healthcare system deteriorates, adherence collapses as a downstream consequence.

Patients in lower socioeconomic brackets already struggle with medication costs, which leads to rationing or skipping doses. Add trust erosion from a security failure, and the abandonment accelerates. Patients withhold crucial health information from providers. They delay seeking medical care. They provide inaccurate information to protect their privacy. They avoid participating in medical research or health information exchanges.

This is how security failures metabolize into mortality.

The mechanism travels like this: data breach → trust violation → information withholding → diagnostic error → treatment failure → preventable death.

Security teams measure the breach. Who counts the bodies?

Abandonment Is a Security Failure

One of the least acknowledged harms of healthcare security failure is abandonment.

When systems go dark, patients are left without orientation. No records. No clarity. No guidance. No explanation of what happened or what to do next.

Abandonment produces fear. Fear produces avoidance. Avoidance produces worse outcomes.

Security teams rarely count abandonment because it does not trigger an alert. But patients count it immediately. They feel it in the silence when portals fail, when clinics cannot answer, when no one can tell them whether their treatment plan still exists.

During the CommonSpirit Health attack in 2022, patients experienced exactly this terror. The second-largest nonprofit hospital chain in the United States went offline. Patients could not access their records. Pharmacies could not verify prescriptions. Scheduled surgeries were delayed. Emergency departments diverted ambulances.

The patients trapped in that chaos did not experience a “technical incident.” They experienced abandonment by a system they trusted to hold them.

If your incident response leaves patients alone in uncertainty, you did not “contain” the incident. You amplified it.

Trust Is a Leading Indicator

Healthcare loves lagging indicators. Mortality rates. Readmission rates. Length of stay.

By the time those metrics move, harm is already entrenched.

Trust is different. Trust is a leading indicator.

Leading indicators in healthcare are forward-looking measurements that give teams early warning of likely outcomes. They focus on inputs and processes that can be influenced now. Lagging indicators are retrospective and outcomes-based. They are easy to measure but difficult to improve or influence.

Trust friction shows up early as missed appointments, hesitation, second-guessing, withdrawal, and anger directed at frontline staff.

These are not behavioral quirks. They are system health signals.

No-show rates vary widely by setting, but 20% is common in many outpatient contexts with scheduled appointments. In mental health services, up to 50% of patients who miss appointments drop out of scheduled care. A qualitative study exploring why patients miss appointments found that the reasons center on three types of issues: emotions, perceived disrespect, and not understanding the scheduling system.

The norm of reciprocity suggests that a patient who feels disrespected would feel no obligation to respect the system. This construct, respect, underlies the association of waiting times, satisfaction, and nonattendance. Patients who feel unheard, rushed, or judged during healthcare interactions disengage from the system altogether, leading to long-term avoidance of care.

Security incidents violate respect structurally. When a hospital cannot explain what happened to patient data, cannot assure safety, cannot restore access, the disrespect is absolute. Patients respond predictably. They stop showing up.

This is why trust metrics matter more than compliance metrics. Trust friction precedes outcome collapse. It gives healthcare organizations time to intervene before the harm becomes irreversible.

SIGNAL exists to surface exactly this layer. To instrument emotional safety, coherence, and confidence before outcomes collapse. To detect where systems make people feel unsafe, long before failure becomes irreversible.

Ignoring trust because it feels subjective is like ignoring pain because it does not show up on imaging. It is malpractice masquerading as rigor.

Redefining Security “Success”

If patient outcomes are trust outcomes, then healthcare security must redefine success.

Success is not “no incidents.”
Success is survivability under incident conditions.

Success is not “data remained encrypted.”
Success is patients still receiving care.

Success is not “we followed the playbook.”
Success is clinicians not improvising dangerously.

Success is not “we disclosed within 72 hours.”
Success is patients understanding what happened and what comes next.

This requires a different scoring system. One that measures time to clinical continuity, integrity under degradation, clarity of communication, patient confidence post-incident, and clinician trust in the system.

These are not abstract ideals. They are operational requirements for care-safe security.

Consider what happened at the University of Vermont Medical Center in 2020. The ransomware attack disabled chemotherapy infusion technology. Oncology had to create command centers to oversee ethical triage of systemic therapies. Patients were stratified into tiers: curative-intent urgent care, treatments safe to delay 1-2 weeks, and treatments safe to delay at least 2 weeks.

This is what security failure looks like when measured in clinical posture. Not “systems offline.” Lives prioritized under scarcity.

The oncology team did not measure success by how quickly they restored systems. They measured success by whether patients with time-sensitive cancer treatments survived the artificial resource constraint created by a security failure.

That is the standard healthcare security should adopt.

The Signal Shift

This is the inversion healthcare security has been avoiding:

  • From protecting data about patients to protecting value for patients.

  • From perimeter defense to circulatory resilience.

  • From compliance theater to outcome stewardship.

  • From technical risk management to clinical risk ownership.

Once you make this shift, certain truths become unavoidable.

Security controls that degrade care are unsafe. Architectures that fail silently are unethical. Incident responses that prioritize optics over patients are illegitimate.

And CISOs who measure success without patient outcomes are flying blind.

The Provocation

Healthcare security can continue congratulating itself for clean audits while trust erodes quietly in waiting rooms.

Or it can accept what the data, the deaths, and the patients have already made clear.

Patient outcomes are trust outcomes.

Every availability failure is a dignity failure. Every integrity failure is an accountability failure. Every opaque response is an agency failure.

These map directly to the Trust Envelope Model. Dignity requires that patients have access to the care they need. Accountability requires that systems can be relied upon to maintain accurate, trustworthy information. Agency requires that patients understand what is happening to them and be able to take informed action.

When ransomware disables chemotherapy scheduling, Dignity collapses. When corrupted records produce wrong allergy information, Accountability collapses. When breach notifications can legally arrive up to 60 days after discovery, with no clarity about what patients should do next, Agency collapses.

Trust Value Management is not a philosophy layered on top of security. It is the missing control plane that healthcare has been pretending it did not need.

The research is unambiguous. The mechanisms are documented. The deaths are counted.

Between $100 billion and $300 billion in annual costs. 125,000 deaths per year. 66% trust loss after breaches. 75% patient abandonment. Up to 50% dropout from care.

These are not abstract risks. These are measured outcomes.

Healthcare security that cannot see trust as infrastructure is healthcare security that kills patients while celebrating compliance.

The only question is whether security leaders will accept that their decisions have clinical consequences. Whether they will measure trust friction as rigorously as patch compliance. Whether they will own the deaths.

The choice is binary.

*this article is available as a downloadable PDF for paid subscribers

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